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A key market driver is the shift towards health-conscious indulgence. Fruit-based bubble teas are often perceived as a lighter, more natural alternative to their traditional milk-based counterparts, appealing to consumers actively seeking less sugary and dairy-free options. The industry is responding with continuous innovation, introducing exotic fruit flavors like lychee, passionfruit, and mango, alongside reduced-sugar formulations and the incorporation of real fruit purees and natural sweeteners. This adaptability allows the market to cater to evolving taste preferences and wellness trends simultaneously.

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